Greater Geelong: A Clever and Creative Future

By 2047, Greater Geelong will be internationally recognised as a clever and creative city-region that is forward looking, enterprising and adaptive, and cares for its people and environment.

Greater Geelong: A clever and creative future is an important first step along a journey to transform our community’s aspirations into reality. There are nine community-led aspirations which will guide our region towards a prosperous, future thinking, sustainable future that is inclusive and safe.

The journey to a clever and creative future

Understanding how the community would like Greater Geelong to evolve over the next 30 years gives decision makers the flexibility to respond to shifts in technology, demographics, the economy and climate change.

During the two stages of Our Future engagement between September 2016 and May 2017, over 16,000 community members had their say about their aspirations for the region and how it should evolve during the next 30 years. This involved 162 workshops, event appearances, community meetings and school visits.

At the Our Future Assembly on Saturday 6 May 2017, 350 people discussed, debated, deliberated and decided on a community-led vision for Greater Geelong’s future.

They decided Greater Geelong should be internationally recognised as a clever and creative city-region that is forward looking, enterprising and adaptive, and cares for its people and environment.

What is clever and creative?
Cleverness and creativity are attributes unique to each of us. In terms of delivering our community’s 30-year vision and aspirations, being clever and creative is about developing a consistent approach to get things done.

This means collaborating to address our challenges and opportunities, embracing innovation, and new ways of doing things. And it’s not just for the tech-savvy or emerging industries – it applies to everyone, and all business sectors and industries.
Our community’s view of a clever and creative future:

  • has business diversity that inspires a broad range of education and employment opportunities
  • attracts start-ups, innovative businesses and a can-do attitude
  • uses a variety of affordable technologies to provide universal digital access
  • makes travel between suburbs easier through a network of pedestrian and cycle paths
  • excites local and international visitors who are interested in its events, festivals, landscapes and food
  • is designed to create an active street
  • has a strong sense of community and uplifts its vulnerable community members
  • is designed around people and makes the best use of technology and sustainable living
  • is devoted to research and encourages economically viable, environmentally sound and socially responsible solutions to its challenges
  • has a global outlook and is connected to the world by technology
  • recognises the uniqueness and significance of its natural environments.

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