Design City

On 31 October 2017 the City of Greater Geelong was designated as Australia’s first and only City of Design by the UNESCO Creative Cities Network (UCCN).

There are currently 180 members of the UCCN each having a designation in one of seven subnetworks –  Design, Film, Gastronomy, Literature, Media arts, Music, Craft and Folk.

Other Australian members of UCCN are Melbourne (City of Literature), Sydney (City of Film) and Adelaide (City of Music).

As a member of the exclusive UCCN network, we will use the designation to build international relationships, create opportunities, share information and seek partners for projects. We’ll learn from and build our capability in design thinking to improve our industrial and commercial activities, our urban form and our liveability.

As Australia’s only City of Design, we will work to further develop Greater Geelong’s international reputation as a world-class city region. The opportunities for business and the wider community are extensive.

How we can utilise the UNESCO Creative Cities Network to benefit Geelong

  • Improve Greater Geelong’s liveability through policies that support design thinking and transforms the community’s aspirations into reality.
  • Strengthen Greater Geelong’s international profile.
  • Increase Greater Geelong’s regional and international attractiveness to economic investors and stakeholders, skilled design professionals or visitors.
  • Network with fellow Creative Cities Network members through joint events and common projects, knowledge sharing and creative partnerships.
  • Build momentum around Greater Geelong’s design capability and encouraging dialogue between local authorities, public and private organisations, academia and the design community.

What is Design?

Design isn’t just about colours, fonts and graphics. Design is about progress. It is the conceptualisation and creation of new things to make life better.

Design thinking is a creative process for problem solving. It encourages businesses to focus on the people they’re creating for and leads to human-centred products, services and internal processes. Quite simply, it’s about simple mindset shifts or ways of asking questions differently – a new way to look at problems.

Designers imagine and make. They also research and think to achieve the best outcome for the end user.

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