Joel is the CEO and Creative Director of the Geelong Arts Centre. Joel is an experienced creative entrepreneur, producer and executive administrator. Joel believes that cultural institutions must radically reimagine the relationship between the art and the audience for arts centres to remain relevant and build audiences for the future. Joel has held various senior roles in Western Australia before moving to Geelong in 2019. He holds a Bachelor of Arts in Theatre from Western Australian Academy of Performing Arts and a Master of Fine Arts in Cultural Leadership from National Institute of Dramatic Arts in Sydney.