Code Souvenir Geelong

Are you a local designer, artist or producer of beautiful things?

We are thrilled to present CODE Souvenir Geelong – a curated catalogue of designed in Geelong products for the tourism, retail and corporate gifts industry. 

As Australia’s only UNESCO City of Design, the City of Greater Geelong is keen to highlight our region’s design excellence with a range of products exclusively designed in Geelong.

We’re now calling for designed in Geelong products that are high-quality, thoughtfully designed and crafted – perfect for gifts and souvenirs.

Products can include practical household items, luxe fashion accessories and even artisan delights (for a full list of product categories see our FAQs).

Applications are open to designers, creatives and producers from the G21 region until Friday 4 December.

How to apply

There are three easy steps to the application process:

Step 1 – Please read the Call for Submissions before starting your application.

Step 2 – Complete the online application form.

When you have opened the application form, you will need to create an account before you can start your application. Click on ‘Log In’ in the top right hand corner of the application and then click the ‘Register’ button to create an account.

Step 3 – Provide a sample item. To assist the selection panel in the decision making process we require a physical sample of the item as it would be sold.

The item must be submitted with its packaging or with a visual representation of the proposed packaging and must contain the name of the designer/creative/producer.

The sample items can either be mailed to:

National Wool Museum

Att: CODE Souvenir Geelong

26 Moorabool Street, Geelong 3220


Delivered in person to the reception desk at the National Wool Museum shop, 26 Moorabool Street Geelong during the hours of 10.00am – 3.00pm, 7 days a week.

All samples must be received by 3.00pm on Friday 4 December 2020.

All samples must clearly state the owners details and include details on how the item can be returned to you.

Both the online application and physical sample must be submitted in order to be considered for CODE Souvenir Geelong.

Return of sample items:

We will contact you when your sample item/s is ready to be returned. We anticipate that the Selection Committee’s evaluation process will be finalised by mid-December 2020.

Growing our creative industries

CODE Souvenir aims to boost productivity, encourage innovation and entrepreneurship, and support employment opportunities for our local creative industries post COVID-19.  

It will offer our region’s creative people and designers the chance to develop valuable connections with retail, tourism and manufacturing sectors. Products will be targeted towards companies, visitors, special guests, dignitaries, and of course your friends and family.

With millions of visitors to our region, a growing population and numerous Australian and international organisations plus major events in Geelong, we think there’s potential for our creative industries to tap into.  

Why CODE Souvenir?

Proudly presented by the City of Greater Geelong – Australia’s only designated UNESCO City of Design – we want to shine a spotlight on all the talented designers, creatives and producers in the Greater Geelong region. 


CODE SOUVENIR is an original concept developed by the Ville de Montréal’s Bureau du design that promotes Montréal creativity to public- and private-sector institutional buyers and general public through a catalogue of gift items evocative of the city, selected following a call for proposals to Montréal designer-producers and publishers.

“CODE” is an acronym for City Of Design and represents a city’s unique nature. Copyright of Raban Ruddigkeit of the Berlin agency ®Ruddigkeit Corporate Ideas.


If you have more questions, please visit our CODE Souvenir Geelong FAQs page by clicking the button below.